"The Lord and the Lord's name are one, for the Lord has invested in the name all His transcendental energies. Thus He has made chanting of the holy name the supreme process. As the Lord is completely independent and full of all energies, He has by His will invested in karma-kanda activities His material energy, and in brahma-jnana, His nirvana energy. But in the holy name He has invested all energies with all results. Why argue about why and how? The Lord can do what He wants. Therefore the intelligent, learned man will not yield to interpreting the glorious name.
"If one happens to commit arthavada, he should humbly go before an assembly of Vaisnavas who engage in discussions about Krsna and reveal his offense at their feet, begging sincerely for forgiveness. The devotees of the Lord, conversant with all the glories of the holy name, will mercifully forgive him and embrace him. The offense of interpreting or concocting will not occur again.
HC: Chapter 8 - Interpreting the Holy Name